GOOGLE ADS | GATINEAU & OUTAOUAIS
GOOGLE ADS TO GET FOUND WHEN YOUR FUTURE CUSTOMERS ARE ALREADY SEARCHING FOR YOUR SERVICES.
We structure and optimize Google Search campaigns to put your business in front of people who are actively searching for the services you offer. Keywords, ads, targeting and tracking work together to turn that intent into calls and inquiries.
Campaign capacity, monitoring frequency and optimization depth increase depending on the plan you choose.
Starting at $299/month · $0 setup · 3-month initial commitment
Google Search · keywords · ads · conversion tracking · ongoing optimization
Ad spend paid directly to Google · 0% media commission
THE PROBLEM
BEING ON GOOGLE ADS ISN’T ENOUGH IF YOUR BUDGET IS GOING TO THE WRONG SEARCHES.
People may be searching for your services right now, but a poorly structured campaign can spend money on irrelevant searches, show the wrong message or send clicks to a page that fails to convince them.
The goal isn’t to buy more clicks. It’s to make better use of the searches that actually matter.
01.
YOUR ADS ARE SHOWING FOR THE WRONG SEARCHES
Keywords that are too broad or poorly controlled search terms can spend your budget on people who aren’t actually looking for what you offer.
02.
YOUR ADS DON’T MATCH SEARCH INTENT WELL ENOUGH
When someone searches for a specific service, your message should quickly show that your business understands what they need and offers a clear next step.
03.
CLICKS ARE LANDING ON A PAGE THAT DOESN’T CONVERT
Even a strong campaign can lose opportunities if the landing page is confusing, too generic or doesn’t make it easy enough to call or submit an inquiry.
04.
THE CAMPAIGN ISN’T BEING OPTIMIZED ENOUGH
Without monitoring search terms, conversions and campaign performance, you can keep paying for what works less effectively instead of steadily improving the campaign.
WHAT WE TAKE CARE OF
STRUCTURED GOOGLE ADS CAMPAIGNS DESIGNED TO CAPTURE THE RIGHT SEARCHES AND MAKE BETTER USE OF YOUR BUDGET.
NEXOVOX structures and manages your Google Search campaigns: keywords, ad groups, ads, search terms, conversion tracking and optimization. The goal is to focus your budget on searches that actually make sense for your business.
Your ad budget remains separate and is paid directly to Google.
CAMPAIGN STRATEGY & STRUCTURE
We define the objective and organize campaigns and ad groups so each service, search intent or priority has a clear structure.
KEYWORDS & SEARCH INTENT
We research and select keywords that match the services you want to promote and the searches your potential customers are actually making.
GOOGLE SEARCH ADS
We write and configure responsive search ads with the messaging, selling points and assets needed to clearly match search intent.
SEARCH TERMS & NEGATIVE KEYWORDS
We monitor the searches triggering your ads and progressively exclude irrelevant terms to reduce wasted spend.
CONVERSION TRACKING
We set up the tracking needed to measure important actions such as calls, form submissions and other relevant conversions instead of judging the campaign on clicks alone.
ONGOING MONITORING & OPTIMIZATION
We analyze performance, bids, search terms and conversions to continuously refine the campaign based on the data available.
The number of campaigns, ad groups and monitoring frequency vary depending on the plan you choose.
Ad spend paid directly to Google · 0% NEXOVOX media commission · full landing page creation is not included in Google Ads plans.
GOOGLE ADS PLANS
THREE PLANS. MORE CAPACITY TO COVER THE RIGHT SEARCHES AND OPTIMIZE WHAT CONVERTS.
Every plan includes keyword research, Google Search ad creation, negative keywords, conversion tracking and ongoing optimization. As you move up, we can manage more campaigns, more ad groups and provide deeper monitoring and analysis.
$0 setup · 3-month initial commitment · 1 revision round before launch
PERFORMANCE
$299 / MONTH
A CLEAR SEARCH CAMPAIGN TO GET STARTED.
For businesses that want to show up for important searches with a simple campaign structure, professional ads and regular monitoring.
- 1 SEARCH CAMPAIGN
- MAX. 3 AD GROUPS
- WEEKLY MONITORING
- Keyword research and relevant search terms
- Google Search ads, links and assets
- Basic conversion tracking where possible
GROWTH
RECOMMENDED
$499 / MONTH
MORE COVERAGE TO TEST WHAT CONVERTS.
For businesses that want to promote multiple services or priorities and benefit from more frequent monitoring of searches and performance.
- MAX. 2 CAMPAIGNS
- MAX. 6 AD GROUPS
- MONITORED SEVERAL TIMES / WEEK
- Everything included in Performance
- More segmentation across services and search intent
- Deeper analysis of searches and conversions
EXPANSION
$749 / MONTH
MORE CAPACITY FOR MORE ADVANCED CAMPAIGNS.
For businesses that want to cover more services, markets or search intents with a broader structure and more sustained optimization.
- MAX. 4 CAMPAIGNS
- MAX. 12 AD GROUPS
- ONGOING OPTIMIZATION
- Everything included in Growth
- More capacity across services, markets and priorities
- Deeper analysis and optimization
Ad spend is paid directly to Google by the client and is separate from NEXOVOX management fees. No commission is charged on your media budget.
Full landing page creation or redesign, advanced tracking integrations and other marketing services are not included in these plans.
WHY ONGOING OPTIMIZATION MATTERS
A GOOGLE ADS CAMPAIGN SHOULDN’T BE LAUNCHED AND THEN LEFT TO RUN ON ITS OWN.
Once the campaign is live, real searches begin to show us what attracts the right visitors, what converts and where budget is being wasted. Ongoing monitoring lets us gradually refine the keywords, ads and how your budget is being used.
Monitoring frequency and optimization depth increase depending on the plan you choose.
SEARCH TERMS REVEAL WHAT PEOPLE ARE ACTUALLY TYPING
Keywords give us a direction, but real search terms show exactly what is triggering your ads and what deserves to be kept or excluded.
INITIAL KEYWORDS CAN WASTE BUDGET
New irrelevant searches can appear over time. We add negative keywords to avoid continuing to pay for traffic that has little value for your business.
THE DATA SHOWS WHAT CONVERTS
As clicks and conversions accumulate, we can better compare keywords, ads and ad groups and focus optimization on what generates the most valuable actions.
YOUR BUDGET NEEDS TO KEEP WORKING EFFICIENTLY
We monitor where spend is going and adjust campaigns when certain services, searches or approaches deserve more or less of the budget.
$0 setup · 3-month initial commitment
OUR PROCESS
WE START WITH WHAT YOUR CUSTOMERS ARE SEARCHING FOR, THEN BUILD A CAMPAIGN TO CAPTURE THAT INTENT.
We start by clarifying which services you want to promote and which actions you want to generate. Then we research the keywords, structure the campaigns, prepare the ads and put the necessary tracking in place before launch.
Once the campaign is live, real search terms and conversions guide the next rounds of optimization.
01.
DEFINE THE OBJECTIVE
We determine what you want to promote, who you want to reach and which actions should count as meaningful conversions.
- Priority services
- Target market and service areas
- Calls, forms and other conversions
02.
RESEARCH AND STRUCTURE
We analyze relevant searches and organize campaigns and ad groups to keep the account clear and focused.
- Keyword research
- Search intent and segmentation
- Campaigns and ad groups
03.
WRITE AND CONFIGURE
We prepare the ads, links and assets, important exclusions and the tracking needed before launch.
- Search ads
- Links and assets
- Conversion tracking
04.
LAUNCH AND OPTIMIZE
Once the campaign is live, we monitor searches, spend and conversions to progressively improve what matters most.
- Search terms
- Negative keywords
- Adjustments and optimization
GOOGLE ADS FAQ
QUESTIONS WE GET BEFORE GETTING STARTED.
Ad spend, keywords, ads, conversions and how the service works: here’s what you should know before choosing your plan.
No. Your plan covers NEXOVOX’s management of your campaigns. Your advertising budget is paid separately and directly to Google.
NEXOVOX does not charge any commission on your media spend.
Yes. Our Google Ads service is primarily built around Google Search to reach people who are already actively searching for the services you offer.
We structure the campaigns, ad groups, keywords and ads around the searches we actually want to capture.
We start with your services, your market and relevant search intent.
Once the campaign is live, the actual search terms people use help us progressively refine the keywords and exclude searches that don’t provide value for your business.
Yes. NEXOVOX writes and configures the Search ads, along with the links, assets and other useful elements needed to clearly present your offer and give people relevant ways to interact with the ad.
We monitor the search terms that trigger your ads and progressively add negative keywords to exclude irrelevant or low-value searches.
This is an important part of ongoing optimization.
No. Results depend on factors such as your market, offer, budget, competition, landing page and user behaviour.
Our role is to structure, measure and optimize the campaign using the data available.
Not necessarily. We first look at whether an existing page clearly presents the service and makes it easy for visitors to call or submit an inquiry.
If a new dedicated landing page is needed, we may recommend it separately because full landing page creation is not automatically included in Google Ads plans.
We track important actions such as calls, form submissions and other relevant conversions.
The goal is to evaluate the campaign based on what it actually generates for your business, not simply on the number of clicks.
Because a campaign needs time to collect data, reveal real search terms, add the necessary exclusions and improve the ads and campaign structure.
Three months gives us a more meaningful period to launch, learn and optimize than judging performance after only a few days.
ADDITIONAL SERVICES
GOOGLE ADS CAN BRING IN DEMAND. THE REST OF THE CUSTOMER JOURNEY NEEDS TO BE READY TO CONVERT IT.
A stronger website, a well-managed local presence, Meta campaigns and professional content can complement Google Ads depending on how your customers discover and evaluate your business.
01.
WEBSITES
Give people who click your ads a clear, credible and conversion-focused page that can turn their search into a call or inquiry.
- Conversion-focused pages
- Messaging and calls to action
- Performance and tracking
02.
GOOGLE BUSINESS PROFILE
Strengthen your local presence when potential customers check your business on Google Search or Google Maps before contacting you.
- Up-to-date information and services
- Reviews and posts
- Better-maintained local presence
03.
META ADS
Add another channel to reach new audiences before they even start actively searching for your services on Google.
- Facebook and Instagram
- Ad creative
- Monitoring and optimization
04.
CONTENT CREATION
Show more of the real quality behind your business with photos, videos and visuals that can strengthen your website, advertising and overall online presence.
- On-site photos and videos
- Reels and visual content
- Reusable content library
TELL US WHAT YOU HAVE IN MIND.
A few details are enough. We’ll review your services, the areas you serve and what you’d like Google Ads to generate for your business.
Your information will only be used to respond to your inquiry.
LET’S TALK ABOUT YOUR GOOGLE ADS CAMPAIGNS
LET’S SEE WHERE GOOGLE ADS CAN HAVE THE MOST IMPACT FOR YOUR BUSINESS.
Tell us about your business, the services you want to promote and the markets you want to reach. We’ll look at which searches should be prioritized, where visitors should land and which campaign structure makes the most sense.
Then we’ll recommend the plan and advertising budget level that make sense for a proper starting point.
- The services and searches to prioritize
- The campaign structure and landing page to focus on
- The plan and media budget that fit your situation